If the mobile version of your website does not work properly on all portable devices? Then it will never rise to the top in Google search. Now Google is very strict about their mobile site standards if you are very careless to follow the requirements of Google webmaster guide for mobile websites you would never make your website to top top in search results

According to data from Marketing Charts, last year the volume of Internet traffic coming to mobile devices has increased in 10 times faster than the traffic on personal computers. In the interval between the first half of the year 1013 and 2012 smart phone traffic grew by 125 percent, while the “desktop” is only 12%. In another report, Marketing Charts says that 70% of smartphone users who plan to shop, looking for the location of stores, 56% were interested in prices, 54% of the studied characteristics of goods, and 39% have read their reviews. Not surprisingly, many Web sites, particularly commercial ones, find it necessary to have special versions, optimized for viewing on mobile devices.

website from desktop to mobile conversion

Users from smartphone browsers have their own specific features, primarily due to much smaller screen sizes than the screens of personal computers. Even with tablets with little big screen size you can’t use desktop browsers: everything has to be perfect according to Google. Meanwhile, according to the company, 71% of Americans make purchases using smartphones, and 88% of them were dissatisfied with the experience they get, including difficulties with navigation, viewing images and even ordering the product.

As a result, in June 2013, the company Google has taken a very bold step, statingthat the websites which do not follow mobile site standard will be a lowering in SERP results for smartphones. Therefore, the sites do not meet all of the technical requirements for mobile versions, will not receive the traffic (and profits!), that would count.

desktop template to responsive mobile template

Google did not compel programmers to wonder what kind of “irregularities” in the mobile versions of sites will mean a reduction in their rank and gave them a clear description. According to Google, there are two main problems — incorrect redirection and so-called specific errors.

Incorrect redirects occur when a page for browsing through the “desktop” browser, sends the smartphone browser to the home page of the mobile version of the site (for example, m.example.com), rather than the one to which you want to refer. In the example above, the user who is attempting to go with the portable device on page www.example.com/foo, instead, the mobile version of m.example.com/foo is the home page of the mobile version of m.example.com. Here comes again to click on the appropriate link. And it is very annoying on the small screen of a Smartphone, especially if connection speed is slow.

desktop URL to mobile URL google standards

The solution to this problem is obvious: redirects should be on an equivalent basis. If the user clicks on the link on your “desktop” page, it should be redirected to the equivalent of smartphone version of the desired page and if such a version does not exist, it would be much better to go to the “desktop” and not to the home page of the mobile site.

Google also has additional recommendations on redirecting, including the use of HTTP header to instruct the server to automatically produce different versions of the page depending on the type of the request, as well as Tips on using the selected mobile addresses.

The second type of error is a specific to smartphone. It occur when focused on “full” browsers sites without problems return different content on the links when using personal computers, but show an error page when accessed from a Smartphone. Such errors can be set, and Google lists it as the most common solutions.

If a visitor comes to the desktop page from a mobile device and the site has its equivalent mobile version to another address, send them to this address, rather than the 404 error page. If there is no mobile version, you need to send the desktop version, not the 404 error page.

Possible errors with the configuration pages for them to crawl the Mobile Smartphone “spider Googlebot-Mobile: Web crawler can not be redirected to a website that is optimized for normal mobile phones (smartphones), which in turn sends it to the desktop site. As a result, we get endless redirects that are recognized by search robot as an error.

Eliminating this error is not difficult. The matter of fact is that agents Googlebot-Mobile for Smartphone identify themselves as one of such devices: now theyare“Smartphone iPhone iOS 4.1, so the server should simply process their requests as requests from real devices.

Finally, it is still often not reproducible error on mobile devices, some sites are publishing video content in formats that are easily playable in desktop browsers, but is simply not supported on mobile devices. A simple example is the video in Adobe Flash, which is not supported in iOS, Android versions 4.1 and some other mobile devices. Output is to use generic formats: for example, use standard encoding of MP4 containers H 264.

Specially for webmasters Google publishes General recommendations for creating mobile sites, and listed some tips for using JavaScript and Adaptive Web design. Experts advise to test sites in as many different mobile devices and operating systems.